UI Design, Wireframing, Multi-Device Design, Branding
ROG Web Redesign
About The Project
This project arose from observing the ROG laptop webpage, which underrepresents the brand's focus on innovation, technology, and visual impact. To address issues with visual presentation and user engagement, I redesigned the webpage to optimize layout, aesthetics, and interactivity, better conveying the brand spirit and appealing to its target audience.
Design Outcome
Brand Research
Brand Identity
Performance and Innovation
High-Quality Build
Gamer-Centric Features
Aggressive Aesthetics
Community and Esports Involvement
Brand Design Element
Logo
Slogen
For Those Who Dare
Rise Your Game. Play With Style
Font - ROG LyonsType / TradeGothic LT
Color
Current Webpage
Design Misaligned with Brand Aesthetics
ROG emphasizes aggressive aesthetics, futuristic technology, and high performance, but the website's design lacks strong visual impact and modernity, failing to align with the brand’s identity.
Week Brand Strengths Showcase
The site does not effectively highlight ROG’s leadership in high-performance hardware, innovative technology, and esports, falling short in conveying its excellence and champion image.
Unclear Information Hierarchy
Key information, such as product features, performance data, and core selling points, is not effectively prioritized, reducing user efficiency in accessing information and impacting decision-making.
Lack of Emotional Resonance
As a premium brand for gamers and creative professionals, the site lacks content that resonates emotionally with its audience, such as user stories, immersive gaming scenarios, or visually stunning product showcases.
Design Outcome
Mobile Verison
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